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At Eden Financial Group, our sole focus is YOU.

At Eden Financial Group, we strive to inform and empower others to take charge of their financial well-being. We’re committed to helping you work toward achieving the retirement you want. We do this by providing guidance to help you develop an overall retirement income strategy, and offering a variety of insurance and investment products to help work towards the objectives of that strategy.

The team at Eden Financial Group is here to help ensure you receive all the assistance you need, not only in developing your retirement income strategy, but in maintaining it throughout your retirement.

Meet Stan Eden

As the owner of Eden Financial Group, Stan Eden is focused on helping clients and their families work toward their retirement dreams through a well-thought-out strategy for retirement income. Stan’s capability, coupled with his commitment to his clients, is evident in the results-based strategies he has provided to clients.

Stan understands firsthand how important financial planning can be. He became dedicated to the financial services industry shortly after his wife’s parents passed away when he discovered they had not adequately prepared or organized their estate. This led to a tedious, drawn out process for Stan and his wife, due to probate. Stan has since dedicated nearly three decades of his life to helping inform and assist retirees and pre-retirees of Western and Northwestern Arkansas on strategies to plan for their financial future while working to preserve assets.

Stan founded Eden Financial Group in 1983 and works primarily with those aged 55 and above. As an Investment Adviser Representative and Insurance Professional, Stan’s business philosophy is to help clients plan for a financially secure retirement. He focuses on investments, life insurance and annuities when assisting clients in building a retirement strategy. He holds his life and health insurance license in Arkansas (#834064), Oklahoma (#40056086), Missouri (#PR100652) and Texas.

An advocate for comprehensive financial and retirement planning, Stan ensures that all components of a client’s financial affairs work in collaboration to help clients pursue their desired outcomes. Stan utilizes a proprietary 4-Step Review process, a straightforward approach he developed, to assess the potential impact of major financial decisions, most specifically in the areas of income, tax and risk exposure. With this information, he helps clients develop a comprehensive financial and estate plan.

He graduated from the University of Arkansas in 1970 with his Bachelor of Science in industrial engineering. He then went on to earn his MBA in finance from Oklahoma City University in 1974.

Stan and his wife, Marylin, live in Fort Smith, Arkansas, and attend Grand Avenue Baptist Church, where he loves to be as involved as much as he can. He enjoys fishing and traveling in his spare time.

To schedule a time to discuss your financial future and the possible role of insurance or investments in your financial strategy, contact us at or call us at 479-648-1593 today!

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Meet Stan Eden
As the owner of Eden Financial Group, Stan Eden is focused on helping clients and their families work toward their retirement dreams through a well-thought-out strategy for retirement income.
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Our Financial Services
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We are an independent financial services firm helping individuals create retirement strategies using a variety of investment and insurance products to custom suit their needs and objectives.

Investment advisory services offered only by duly registered individuals through AE Wealth Management, LLC (AEWM). AEWM and Eden Financial are not affiliated companies. Arkansas Insurance Licenses: Stan Eden #834064.

Investing involves risk, including the potential loss of principal. No investment strategy can guarantee a profit or protect against loss in periods of declining values. None of the information contained on this website shall constitute an offer to sell or solicit any offer to buy a security or any insurance product.

*Any references to protection benefits or steady and reliable income streams on this website refer only to fixed insurance products. They do not refer, in any way, to securities or investment advisory products. Annuity guarantees are backed by the financial strength and claims-paying ability of the issuing insurance company. Annuities are insurance products that may be subject to fees, surrender charges and holding periods which vary by insurance company. Annuities are not FDIC insured.

The information and opinions contained in any of the material requested from this website are provided by third parties and have been obtained from sources believed to be reliable, but accuracy and completeness cannot be guaranteed. They are given for informational purposes only and are not a solicitation to buy or sell any of the products mentioned. The information is not intended to be used as the sole basis for financial decisions, nor should it be construed as advice designed to meet the particular needs of an individual's situation. AW11161597